The Fastest Path From Your 'First Dollar'
To Your 'Final Exit'
I have generated $1B+ in sales. I have built systems for every stage of the business lifecycle. The only question is: Which stage are you stuck in?
I'll Meet You Exactly Where You Are
I've built this ecosystem to serve every rung of the ladder. If you are just starting: I have the raw materials (Free Books, Newsletters, & Blueprints) to get you to cash flow.
If you are scaling: I have the machinery (Masterminds, Advisory, & Capital) to get you to an Exit. I don't care what stage you are in—I care that you have the right map to get out of it. Select your current reality below to unlock your roadmap.
Level 1 (The Startup): The Genesis Protocol $0-10K/mo.
Progression:
"From Idea to Incorporated Entity, Avatar, Branding, Offers etc... in 30 days."
Level 2 (The Growth): The Cash Flow Engine $10K-50K/mo.
Progression:
"Installing the automated sales systems (Magic Boxes) that drive consistent revenue."
Level 3 (The Scale): The Scale OS System $50-250K/mo
Progression:
"The Operating System for hiring, management, and removing the Founder from the weeds."
Level 4 (The Exit): The Valuation Multiplier $250K/mo.+
Progression:
"Optimizing EBITDA and Assets to sell for the highest possible price."
One Size Fits All is Bullshit!
I know ALL of the shady ass "gurus" try to sell a Mastermind to a broke beginners, or a $47 courses to a CEO. That is malpractice. I built this page to solve that problem. I have specific resources for every stage of the Equity Food Chain—from the "Start-Up" phase to the "Nine-Figure Exit."
If you are small, I will protect your cash flow and give you the blueprints to build for FREE! If you are big, I will protect your time and give you the secrets to scale.
The Audit above isn't a "quiz." It is a diagnostic tool to ensure I never sell you something you don't need. Select your phase above. Let's get to work.
Who the Hell is Perry Belcher
I dropped out of high school in Paducah, Kentucky. Not exactly the typical start for a guy who would go on to sell over $1 Billion in goods and services online.
But I got good at making money early. By 21, I owned 42 jewelry stores. By 30, I'd built a $20M manufacturing operation. By 35, I was running a $100M import business.
I've been doing this since 1997, when I built my first website on Microsoft FrontPage (remember that?)—back when people weren't sure if this "internet thing" would even last.
Since then, I've played the game at every level.
I've exited five companies—ranging from 7 to 8 figures—to buyers like Blackstone, large financial institutions, and medical conglomerates. Today, I invest in 19 companies and advise founders ranging from the guy bootstrapping in his spare bedroom to the CEO running a $500M operation.
But here is the truth:
I am obsessed with the future, but I like my life simple. I bake bread because it's exact. And I play guitar terribly, which my family will confirm without hesitation.
I'm not a "Guru" on a pedestal. I'm a Partner who has walked the path you're on right now.
Whether you need to make your first million or exit for your first hundred million, I have the map.
Let's see where you fit.
Current and Exited Projects
How I Work With Companies & Founders
Listen, I have started, scaled, and sold companies in almost every vertical imaginable. I have also advised hundreds more.
My value to you is speed.
I have already paid the "Dummy Tax." I have spent years (and millions) figuring out what works and what is just expensive noise. I help you skip the parts where I lost money and sleep, so you can move faster toward the exit.
Why do I do this? Because I am an active investor. Sometimes I help a startup build their foundation. Sometimes I help a $100M company engineer an exit. And sometimes, I find a founder worth betting on, and we partner up.
The Assessment below acts as the filter.
It will tell us both—in about 2 minutes—if we are a match, and exactly which resources I have that fit your current stage.
Let's see what you've got.
Let's Get You to the Finish Line
My favorite part of this game is the Exit.
I particularly enjoy working with founders who are entering the "Red Zone"—that critical phase where you stop building for cash flow and start optimizing for maximum valuation.
Having navigated 5 major exits of my own, I know exactly how this game is played. I know what the aggregators want, I know what Private Equity demands, and I know how to get you the multiple you deserve.
The diagram below outlines the hierarchy.
Most businesses get stuck at the bottom. My goal is to get you to the top.
Study the map. If you are ready to climb it, we can discuss your strategy on the call.
You've read this far. That means something.
Most people skim and leave. You're still here. That tells me you're serious about what comes next. So let's stop wasting time—take the quiz, see where you fit, and let's figure out if there's a reason for us to talk. Three minutes. That's it.